{"id":265420,"date":"2026-01-29T21:17:32","date_gmt":"2026-01-29T21:17:32","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/alpha-insights-sales-report-builder-analytics-for-woocommerce\/"},"modified":"2026-03-28T02:33:31","modified_gmt":"2026-03-28T02:33:31","slug":"alpha-insights-sales-report-builder-analytics-for-woocommerce","status":"publish","type":"plugin","link":"https:\/\/sv.wordpress.org\/plugins\/alpha-insights-sales-report-builder-analytics-for-woocommerce\/","author":18246690,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","version":"1.5.0","stable_tag":"1.5.0","tested":"6.9.4","requires":"5.0","requires_php":"7.4","requires_plugins":null,"header_name":"Alpha Insights - Advanced Analytics, Sales Reporting & COGS for WooCommerce","header_author":"WP Davies","header_description":"A powerful and intuitive drag-and-drop reporting plugin designed for WooCommerce stores.","assets_banners_color":"a1d1f1","last_updated":"2026-03-28 02:33:31","external_support_url":"","external_repository_url":"","donate_link":"","header_plugin_uri":"https:\/\/wpdavies.dev\/plugins\/alpha-insights\/","header_author_uri":"https:\/\/wpdavies.dev\/","rating":5,"author_block_rating":0,"active_installs":10,"downloads":424,"num_ratings":1,"support_threads":0,"support_threads_resolved":0,"author_block_count":0,"sections":["description","installation","faq","changelog"],"tags":{"1.0.0":{"tag":"1.0.0","author":"wpdavies","date":"2026-01-29 21:20:25"},"1.1.0":{"tag":"1.1.0","author":"wpdavies","date":"2026-02-20 00:28:08"},"1.2.0":{"tag":"1.2.0","author":"wpdavies","date":"2026-02-22 04:14:15"},"1.3.0":{"tag":"1.3.0","author":"wpdavies","date":"2026-02-28 05:13:24"},"1.4.0":{"tag":"1.4.0","author":"wpdavies","date":"2026-03-14 23:34:49"},"1.5.0":{"tag":"1.5.0","author":"wpdavies","date":"2026-03-28 02:33:31"}},"upgrade_notice":{"":"<hr \/>"},"ratings":{"1":0,"2":0,"3":0,"4":0,"5":1},"assets_icons":{"icon-128x128.png":{"filename":"icon-128x128.png","revision":3450017,"resolution":"128x128","location":"assets","locale":""},"icon-256x256.png":{"filename":"icon-256x256.png","revision":3450017,"resolution":"256x256","location":"assets","locale":""}},"assets_banners":{"banner-1544x500.png":{"filename":"banner-1544x500.png","revision":3466706,"resolution":"1544x500","location":"assets","locale":""},"banner-772x250.png":{"filename":"banner-772x250.png","revision":3466706,"resolution":"772x250","location":"assets","locale":""}},"assets_blueprints":{},"all_blocks":[],"tagged_versions":["1.0.0","1.1.0","1.2.0","1.3.0","1.4.0","1.5.0"],"block_files":[],"assets_screenshots":{"screenshot-1.jpg":{"filename":"screenshot-1.jpg","revision":3450017,"resolution":"1","location":"assets","locale":""},"screenshot-2.jpg":{"filename":"screenshot-2.jpg","revision":3450017,"resolution":"2","location":"assets","locale":""},"screenshot-3.jpg":{"filename":"screenshot-3.jpg","revision":3450017,"resolution":"3","location":"assets","locale":""},"screenshot-4.jpg":{"filename":"screenshot-4.jpg","revision":3450017,"resolution":"4","location":"assets","locale":""},"screenshot-5.jpg":{"filename":"screenshot-5.jpg","revision":3450017,"resolution":"5","location":"assets","locale":""},"screenshot-6.jpg":{"filename":"screenshot-6.jpg","revision":3450017,"resolution":"6","location":"assets","locale":""}},"screenshots":{"1":"WooCommerce Sales Report Example","2":"Profit &amp; 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Alpha Insights combines revenue, product costs, payment gateway fees, shipping costs, ad spend, and business expenses in one place \u2014 helping you track profit &amp; loss, margins, ROI, customer behavior, product performance, and marketing attribution with confidence.<\/p>\n\n<p>With our intuitive drag &amp; drop WooCommerce report builder, you can create custom sales reports and fully interactive analytics dashboards in seconds \u2014 without spreadsheets, complicated exports, or disconnected tools.<\/p>\n\n<p>Built specifically for serious WooCommerce store owners who want real financial and performance clarity, Alpha Insights replaces manual reporting with a single WooCommerce analytics and profit reporting system focused on true profitability \u2014 not just revenue numbers.<\/p>\n\n\n\n<h3>Advanced WooCommerce Analytics &amp; Reporting Features<\/h3>\n\n<p><strong>Advanced WooCommerce Sales Reporting<\/strong><br \/>\nTrack revenue, gross profit, net profit, margins, refunds, and order-level profitability with powerful filtering and comparisons.<\/p>\n\n<p><strong>WooCommerce Cost of Goods (COGS) Tracking<\/strong><br \/>\nEasily add and manage product costs directly inside WooCommerce. Track profit margins per product, variation, and order. Fully compatible with the native WooCommerce Cost of Goods feature.<\/p>\n\n<p><strong>Profit &amp; Loss Reporting for WooCommerce<\/strong><br \/>\nUnderstand your real profitability by combining revenue, cost of goods, payment fees, shipping, and custom order costs.<\/p>\n\n<p><strong>WooCommerce Analytics for Traffic &amp; Marketing Performance<\/strong><br \/>\nAlpha Insights works like a Google Analytics style plugin for WooCommerce, showing traffic sources, landing pages, referral URLs, device types, and campaign performance directly inside your store dashboard.<\/p>\n\n<p><strong>Drag &amp; Drop WooCommerce Analytics Dashboards &amp; Custom Sales Reports<\/strong><br \/>\nBuild custom WooCommerce analytics dashboards and sales reports with an intuitive drag &amp; drop builder. Create flexible reports in seconds without spreadsheets, exports, or disconnected analytics tools.<\/p>\n\n<p><strong>Custom Order Costs<\/strong><br \/>\nAdd commissions, handling fees, transaction costs, or other order-specific expenses.<\/p>\n\n<p><strong>Time Series Comparisons &amp; Date Filtering<\/strong><br \/>\nFilter by custom or preset date ranges. Compare year-over-year or previous periods to measure growth.<\/p>\n\n<p><strong>Multi-Currency Support<\/strong><br \/>\nTrack revenue and costs across multiple currencies with automatic conversion handling.<\/p>\n\n<p><strong>Performance Optimized for High-Volume Stores<\/strong><br \/>\nBuilt for speed with optimized queries and caching for stores with thousands of orders.<\/p>\n\n\n\n<h3>PRO Features<\/h3>\n\n<p>Upgrade to Alpha Insights Pro to unlock:<\/p>\n\n<p><strong>Full Expense Management<\/strong><br \/>\nTrack rent, software subscriptions, salaries, utilities, and recurring expenses with categorization.<\/p>\n\n<p><strong>Google Ads &amp; Meta Ads Integration<\/strong><br \/>\nAutomatically sync ad spend and match WooCommerce orders to campaigns for accurate ROI and profit tracking.<\/p>\n\n<p><strong>Advanced Filtering &amp; Segmentation<\/strong><br \/>\nFilter reports by products, customers, traffic sources, campaigns, expenses and more.<\/p>\n\n<p><strong>Export to PDF &amp; CSV<\/strong><br \/>\nExport any WooCommerce report for sharing with your team or accountant.<\/p>\n\n<p><strong>Third-Party Integrations<\/strong>\nAutomatically sync shipping costs, payment gateway fees, and advertising spend for accurate WooCommerce profit and ROI tracking.<\/p>\n\n<p><strong>Realtime WooCommerce Analytics Dashboards<\/strong><br \/>\nMonitor live visitor activity and performance metrics as they happen.<\/p>\n\n<p><strong>Upgrade to Pro:<\/strong>\nIf you're running paid ads or managing serious revenue, Pro unlocks the true financial picture of your store.\n<a href=\"https:\/\/wpdavies.dev\/plugins\/alpha-insights\/pricing\/?utm_source=wordpress&amp;utm_medium=readme&amp;utm_campaign=free_version_upgrade\">Upgrade to Alpha Insights Pro<\/a><\/p>\n\n\n\n<h3>Perfect For Store Owners Who Want<\/h3>\n\n<p>\u2022 Accurate WooCommerce profit tracking<br \/>\n\u2022 Built-in WooCommerce cost of goods management<br \/>\n\u2022 Advanced WooCommerce sales reports<br \/>\n\u2022 True WooCommerce profit and loss reporting<br \/>\n\u2022 Ad spend and ROI tracking (Pro)\n\u2022 Custom WooCommerce analytics dashboards<\/p>\n\n\n\n<h3>Credits<\/h3>\n\n<p>Developed by WP Davies<br \/>\nhttps:\/\/wpdavies.dev\/<\/p>\n\n<!--section=installation-->\n<p><strong>Automatic Installation<\/strong><\/p>\n\n<ol>\n<li>Log in to your WordPress admin panel  <\/li>\n<li>Navigate to Plugins \u2192 Add New  <\/li>\n<li>Search for \"Alpha Insights\"  <\/li>\n<li>Click Install Now  <\/li>\n<li>Click Activate  <\/li>\n<li>Navigate to Alpha Insights \u2192 Settings  <\/li>\n<\/ol>\n\n<p><strong>Manual Installation<\/strong><\/p>\n\n<ol>\n<li>Download the plugin zip file  <\/li>\n<li>Navigate to Plugins \u2192 Add New  <\/li>\n<li>Click Upload Plugin  <\/li>\n<li>Select the zip file  <\/li>\n<li>Click Install Now  <\/li>\n<li>Click Activate  <\/li>\n<\/ol>\n\n<p>After installation:<\/p>\n\n<ol>\n<li>Configure your product costs in the Cost of Goods Manager  <\/li>\n<li>Set up payment gateway costs in Settings  <\/li>\n<li>Review optional settings  <\/li>\n<li>Start building reports  <\/li>\n<\/ol>\n\n<!--section=faq-->\n<dl>\n<dt id=\"do%20i%20need%20to%20manually%20add%20costs%20for%20each%20product%3F\"><h3>Do I need to manually add costs for each product?<\/h3><\/dt>\n<dd><p>You can add product costs individually or set default costs and override them per order if required.<\/p><\/dd>\n<dt id=\"can%20i%20export%20my%20reports%3F\"><h3>Can I export my reports?<\/h3><\/dt>\n<dd><p>Yes. Reports can be exported as PDF or CSV in the Pro version.<\/p><\/dd>\n<dt id=\"does%20this%20work%20with%20high-performance%20order%20storage%20%28hpos%29%3F\"><h3>Does this work with High-Performance Order Storage (HPOS)?<\/h3><\/dt>\n<dd><p>Yes. Alpha Insights is fully compatible with WooCommerce High-Performance Order Storage (HPOS).<\/p><\/dd>\n<dt id=\"can%20i%20create%20custom%20reports%3F\"><h3>Can I create custom reports?<\/h3><\/dt>\n<dd><p>Yes. Pro users can create unlimited reports. Free users can modify the pre-installed reports.<\/p><\/dd>\n<dt id=\"what%20woocommerce%20metrics%20can%20i%20track%3F\"><h3>What WooCommerce metrics can I track?<\/h3><\/dt>\n<dd><p>Revenue, cost of goods (COGS), gross profit, net profit, margins, expenses, ad spend, ROI, customer performance, product performance, refunds, and traffic analytics.<\/p><\/dd>\n<dt id=\"is%20my%20data%20secure%3F\"><h3>Is my data secure?<\/h3><\/dt>\n<dd><p>All data is stored in your WordPress database. Alpha Insights follows WordPress coding standards and security best practices.<\/p><\/dd>\n<dt id=\"can%20i%20migrate%20from%20another%20cost%20of%20goods%20plugin%3F\"><h3>Can I migrate from another cost of goods plugin?<\/h3><\/dt>\n<dd><p>Yes. A built-in migration and CSV import\/export tool is available in the Cost of Goods Manager.<\/p><\/dd>\n<dt id=\"does%20alpha%20insights%20integrate%20with%20woocommerce%20cost%20of%20goods%3F\"><h3>Does Alpha Insights integrate with WooCommerce Cost of Goods?<\/h3><\/dt>\n<dd><p>Yes. If you use the native WooCommerce Cost of Goods feature, Alpha Insights will automatically detect and use those values.<\/p><\/dd>\n<dt id=\"how%20is%20this%20different%20from%20default%20woocommerce%20reports%3F\"><h3>How is this different from default WooCommerce reports?<\/h3><\/dt>\n<dd><p>Default WooCommerce reports focus primarily on revenue. Alpha Insights adds cost of goods tracking, profit &amp; loss reporting, expense management, ad spend attribution, and advanced filtering to show your true store profitability.<\/p>\n\n<\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>1.5.0<\/h4>\n\n<ul>\n<li>Include translation support for react report builder and expense management module<\/li>\n<li>Update datawarehouse to support the exclusion of refunds in reporting<\/li>\n<\/ul>\n\n<h4>1.4.0<\/h4>\n\n<ul>\n<li>Implement integration with PPOM For WooCommerce - add cost inputs to track costs for product add ons<\/li>\n<li>Fix order calculator considering \"free\" orders as refunded, therefore implementing the refund cost rules where it shouldn't<\/li>\n<li>Update various docs in the docs helper<\/li>\n<\/ul>\n\n<h4>1.3.0<\/h4>\n\n<ul>\n<li>Cleanup a few more broken links<\/li>\n<li>Implement pro menu items with pro feature list for visibility<\/li>\n<\/ul>\n\n<h4>1.2.0<\/h4>\n\n<ul>\n<li>Fixed a few broken docs links<\/li>\n<li>Cleaned up integrations page &amp; got rid of undefined array error on webhooks page<\/li>\n<li>Added about us page<\/li>\n<li>Implemented reviews system<\/li>\n<\/ul>\n\n<h4>1.1.0<\/h4>\n\n<ul>\n<li>Rebuild the refund system to apply movements in net sales &amp; GP according to the refund date, not the original order date<\/li>\n<li>Refunds report added<\/li>\n<li>Order attribution (ref and landing page url) are decoupled from the session, with a customizable timeout setting added<\/li>\n<li>COGS manager uses the actual sell price to calculate profit rather than RRP<\/li>\n<li>Mobile optimizations added to dashboard on order page<\/li>\n<\/ul>\n\n<h4>1.0.0<\/h4>\n\n<ul>\n<li>Initial release of Alpha Insights free version<\/li>\n<\/ul>","raw_excerpt":"Advanced WooCommerce analytics plugin for profit reporting, traffic insights, cost of goods (COGS), and custom sales reports.","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sv.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin\/265420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sv.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin"}],"about":[{"href":"https:\/\/sv.wordpress.org\/plugins\/wp-json\/wp\/v2\/types\/plugin"}],"replies":[{"embeddable":true,"href":"https:\/\/sv.wordpress.org\/plugins\/wp-json\/wp\/v2\/comments?post=265420"}],"author":[{"embeddable":true,"href":"https:\/\/sv.wordpress.org\/plugins\/wp-json\/wporg\/v1\/users\/wpdavies"}],"wp:attachment":[{"href":"https:\/\/sv.wordpress.org\/plugins\/wp-json\/wp\/v2\/media?parent=265420"}],"wp:term":[{"taxonomy":"plugin_section","embeddable":true,"href":"https:\/\/sv.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_section?post=265420"},{"taxonomy":"plugin_tags","embeddable":true,"href":"https:\/\/sv.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_tags?post=265420"},{"taxonomy":"plugin_category","embeddable":true,"href":"https:\/\/sv.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_category?post=265420"},{"taxonomy":"plugin_contributors","embeddable":true,"href":"https:\/\/sv.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_contributors?post=265420"},{"taxonomy":"plugin_business_model","embeddable":true,"href":"https:\/\/sv.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_business_model?post=265420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}