Matomo Analytics – Ethical Stats. Powerful Insights.


Om du redan använder Matomo On-Premise (tidigare Piwik) eller Matomo Cloud, använd tillägget WP-Matomo.

For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free!

Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way.

Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control.

It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics.

Matomo is free, secure and open – your ethical user insights platform.

How Matomo Analytics for WordPress solves problems:

  • 100% data ownership, no one else can see your data
  • All data is stored in your WordPress and not sent to any third party or different country
  • Super easy to install. No coding or technical knowledge needed #nocode
  • Free to use forever
  • Designed to save you time as an out-of-box solution (including many Ecommerce stores)
  • Protects the privacy of your users
  • GDPR Manager
  • No data sampling
  • Opportunities to extend with an ever-growing marketplace
  • Supports over 50 languages
  • Comes equipped with Matomo Tag Manager

Hur Matomo fokuserar på integritet:

  • Utmärkt skydd för användares integritet
  • Många funktioner för att anonymisera data och IP-adresser
  • WP shortcode to embed an opt-out feature into your website
  • Features to export and delete data for GDPR
  • Möjlighet att konfigurera datalagring

Ultimately, Matomo lets you: learn who your customers are and their needs; understand what content works and how engaged your audience is; identify which marketing channels give you the highest ROI and invest with confidence in channels that convert for your business; and discover blockages and fix pain points for confused visitors to ensure they become satisfied customers.

Funktioner inkluderar:

  • Ecommerce features (supports WooCommerce, Easy Digital Downloads and MemberPress out of the box)
  • Kampanjspårning
  • Besökarprofiler
  • Tag Manager
  • Adminpaneler
  • Segmentering
  • Realtidrapporter
  • Övergångar
  • JavaScript error tracking
  • Extensive geolocation reports / maps
  • Många olika visualiseringar
  • Row evolution
  • Rapportjämförelser
  • Exportfunktioner
  • Se de mest dramatiska förändringarna inom en given tidsperiod
  • Supports WP Rest API
  • Och hundratals andra funktioner
  • Easily give your colleagues access to your reports if / when needed
  • Exkludera enkelt vissa roller, besökare och sidor från att spåras
  • Supports WordPress Multisite. (Note: Tag Manager feature does not work in MultiSite.)

Premium paid features:

  • Värmekartor och sessionsinspelningar
  • Formuläranalys
  • Medieanalys
  • Trattar
  • SEO features – Keyword rankings
  • Anpassad rapportering
  • Cohorts
  • Users flow

Prerequisites and technical requirements:

Running Matomo Analytics on your server can use significant resources. Whenever someone visits your WordPress website, your server will need to serve your WordPress pages to the user, as well as tracking the user journey in Matomo, resulting in an additional request for each page view.

Over 1 million websites in over 190 countries are using Matomo already. Join the revolution too! Install Matomo on your WordPress website completely free and take back full control of your data!

Tredjepartsresurser vi använder:

  • After activating this plugin, it will download a Geolocation database (DBIP-City.mmdb) from DB IP into your uploads directory. The DB-IP database is distributed under the Creative Commons Attribution 4.0 International License. This database is needed to detect the location of your visitors based on their IP.
  • When you enter a URL in the SEO ranking widget, then a request with the entered URL may be sent to Google, Alexa, Bing, and other SEO providers.


  • The entire Matomo team and everyone who contributed
  • André Bräkling who is the Author of the WP-Matomo plugin


  • Customizable Matomo Dashboard. Choose from many widgets and adjust layout.
  • Visits log. See every action your visitors took.
  • Behaviour insights.
  • Acquisition insights.
  • Ecommerce insights.
  • Configure tracking code without developer knowledge.
  • Easily give your co-workers access to your Matomo reports.
  • Define who and what should not be tracked.
  • Options to anonymize data so you don't track personal data.
  • Automatically delete old data you no longer need to be privacy compliant and to free your server from not needed data.
  • Summary page for getting a quick overview.


Minimum Requirements

  • PHP 7.2 or greater
  • MySQL 5.5 or greater is recommended
  • 128MB memory or greater is recommended

Automatic installation

  • Log in to your WordPress Admin Dashboard
  • Navigate to the ”Plugins” menu
  • Click ”Add New”
  • Search for ”Matomo Analytics”
  • Click ”Install Now” and then ”Activate”

Manual installation

  • Downloading the plugin
  • Upload it to your web server using an FTP application. Learn more

Once installed

  • Go to ”Matomo Analytics” in the WordPress Admin Dashboard.
  • Click on ”Activate tracking” in the ”Get started” page.
  • That’s it! You can further customize the tracking in the settings page.

Vanliga frågor

Is there a demo available?

Yes, check out the online demo for Matomo at

Does Matomo care about security?

Security is a top priority at Matomo. As potential issues are discovered, we validate, patch and release fixes as quickly as we can. We have a security bug bounty program in place that rewards researchers for finding security issues and disclosing them to us.
Learn more or check out our HackerOne program.

How can I get involved?

We believe in liberating Web Analytics, providing a free platform for simple and advanced analytics. Matomo was built by dozens of people like you,
and we need your help to make Matomo better… Why not participate in a useful project today? Learn how you can contribute to Matomo.

How do you ensure quality?

The Matomo project uses an ever-expanding comprehensive set of thousands of unit tests and hundreds of automated integration tests, system tests, JavaScript tests, and screenshot UI tests, running on a continuous integration server as part of its software quality assurance. Learn more

Can I disable the Tag Manager?

The Tag Manager can be disabled by placing define('MATOMO_ENABLE_TAG_MANAGER', false); in your wp-config.php.

The Tag Manager does currently not work in WP Multisite mode.

How do you support WP Multisite?

Click here to learn more

Which MySQL versions are supported?

Matomo should run on most MySQL versions. However, we only support MySQL 5.5 and newer. It should also work with MariaDB and other MySQL compatible databases.

Which browsers do you support?

  • Tracking: We support pretty much all browsers even very old browsers
  • Admin: The Matomo UI does not support IE9 or older.

What are your contact details?

Om oss:
Kontakta oss:

Where do I find all other available FAQs?

Vill du veta mer? Klicka här för att se alla vanliga frågor på vår webbplats


23 juni 2021
I had been using other plugins but wanted something kept on my own site without sharing data. The statistics are just what I needed for my site.
12 juni 2021
Analytics worked great.. but after my trial (did not need it) it attempted to auto renew and crashed entire site ("critical site error") unable to access site or admin. Even after being de-activated by my site support, could not be deleted the plugin on the dashboard! Had to go into Filezilla to erase it! Will stay very clear of this dangerous plugin. Good luck!
28 maj 2021
UPDATE: Problem solved by the help of the Matomo Support. Problem was my additional configuration of Matomo Analytics in Borlabs Cookie. I just deactivated tracking of the plugin and do the tracking via Borlabs Cookie. The only thing that is still annoying. The Analytics Dashboard is still very slow. #### old text below #### I tried several times to get help from the Matomo support but without access. I have three script errors concerning this plugin: The method setTrackerUrl is registered more than once in "_paq" variable. Only the last call has an effect. Please have a look at the multiple Matomo trackers documentation: matomo.js:12:287 The method setSiteId is registered more than once in "_paq" variable. Only the last call has an effect. Please have a look at the multiple Matomo trackers documentation: matomo.js:12:287 Die Ressource von "" wurde wegen eines MIME-Typ-Konfliktes ("text/html") blockiert (X-Content-Type-Options: nosniff). The Analytics tool itself is extremely slow I have to wait 10-20 seconds after refresh until dashboard displays the statistics and live traffic. I could also not find any possibility to change the time zone. The actual time zone is always 2 hrs ahead from our time zone (GSM+1 for Berlin/Paris). >> already solved (see below) Hope these issues will be fixed soon - my rating would change immediatly 😉
7 maj 2021
Most excellent product. So glad to have an alternative to Google Analytics.
28 april 2021
We feel, Matomo takes care for European companies with a motivation to be independent. The service and features are just perfect for SME. We started to years ago with different blog projects and when this kicks in we will go for paid services, as Matomo deserves it.
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