Yoast SEO

Beskrivning

WordPress out of the box is already technically quite a good platform for SEO. This was true when Joost wrote his original WordPress SEO article in 2008 (updated every few months) and it’s still true today, but that doesn’t mean you can’t improve it further! This plugin is written from the ground up by Joost de Valk and his team at Yoast to improve your site’s SEO on all needed aspects. While this Yoast SEO plugin goes the extra mile to take care of all the technical optimization, more on that below, it first and foremost helps you write better content. Yoast SEO forces you to choose a focus keyword when you’re writing your articles, and then makes sure you use that focus keyword everywhere.

Premium Support

Yoast team har inte alltid aktivt supportat Yoast SEO tilläggsprogram på WordPress.org forum. En-mot-en e-postsupport är tillgänglig för personer som köpt Premium Yoast SEO insticksprogram Endast.
   Observera att Premium SEO insticksprogram har flera extra funktioner också, inklusive möjligheten att ha fokus på flera sökord och en omdirigerings funktion, så det kan vara väl värt din investering!

You should also check out the Yoast Local SEO, Yoast News SEO and Yoast Video SEO extensions to Yoast SEO. These of course come with support too.

Felrapporter
   Felrapporter för Yoast SEO är välkomna på GitHub. Observera att GitHub inte är ett supportforum och frågor som inte är tillräckligt kvalificerade som buggar kommer att stängas.

Skriv bättre innehåll med Yoast SEO

Using the snippet preview, you can see a rendering of what your post or page will look like in the search results, whether your title is too long or too short, and whether your meta description makes sense in the context of a search result. This way the plugin will help you not only increase rankings but also increase the click through rate for organic search results.

Sidanalys

The Yoast SEO plugins Sidanalys functionality checks simple things you’re bound to forget. It checks, for instance, if you have images in your post and whether they have an alt tag containing the focus keyword for that post. It also checks whether your posts are long enough, whether you’ve written a meta description and if that meta description contains your focus keyword, if you’ve used any subheadings within your post, etc. etc.

The plugin also allows you to write meta titles and descriptions for all your category, tag and custom taxonomy archives, giving you the option to further optimize those pages.

Combined, this plugin makes sure that your content is the type of content search engines will love!

Technical WordPress Search Engine Optimization

While out of the box WordPress is pretty good for SEO, it needs some tweaks here and there. This Yoast SEO plugin guides you through some of the settings needed, for instance by reminding you to enable pretty permalinks. But it also goes beyond that, by automatically optimizing and inserting the meta tags and link elements that Google and other search engines like so much:

Meta & länkelement

With the Yoast SEO plugin you can control which pages Google shows in its search results and which pages it doesn’t show. By default, it will tell search engines to index all of your pages, including category and tag archives, but to only show the first pages in the search results. It’s not very useful for a user to end up on the third page of your ”personal” category, right?

WordPress itself only shows canonical link elements on single pages, but Yoast SEO makes it output canonical link elements everywhere. Google has recently announced they would also use rel="next" and rel="prev" link elements in the head section of your paginated archives. This plugin adds those automatically. See this post for more info.

XML-sitemaps

The Yoast SEO plugin has the most advanced XML Sitemaps functionality in any WordPress plugin. Once you check the box, it automatically creates XML sitemaps and notifies Google & Bing of the sitemaps’ existence. These XML sitemaps include the images in your posts & pages too, so that your images may be found better in the search engines too.

These XML Sitemaps will even work on large sites, because of how they’re created, using one index sitemap that links to sub-sitemaps for each 1,000 posts. They will also work with custom post types and custom taxonomies automatically, while giving you the option to remove those from the XML sitemap should you wish to.

Because of using XSL stylesheets for these XML Sitemaps, the XML sitemaps are easily readable for the human eye too, so you can spot things that shouldn’t be in there.

RSS-optimering

Are you being outranked by scrapers? Instead of cursing at them, use them to your advantage! By automatically adding a link to your RSS feed pointing back to the original article, you’re telling the search engine where they should be looking for the original. This way, the Yoast SEO plugin increases your own chance of ranking for your chosen keywords and gets rid of scrapers in one go!

Brödsmulor

If your theme is compatible, and themes based on for instance Genesis or by WooThemes often are, you can use the built-in Breadcrumbs functionality. This allows you to create an easy navigation that is great for both users and search engines, and will support the search engines in understanding the structure of your site.

Making your theme compatible isn’t hard either, check these instructions.

Edit your .htaccess and robots.txt file

Using the built-in file editor, you can edit your WordPress blog’s .htaccess and robots.txt file, giving you direct access to the two most powerful files, from an SEO perspective, in your WordPress install.

Social Integration

SEO och sociala medier är kraftigt sammanflätade. Det är därför detta tillägg också kommer med en OpenGraph-implementation till Facebook och kommer även snart att stödja delningsetiketter för Google+.

Multi-Site Compatible

Till skillnad från vissa andra tillägg är Yoast SEO fullt kompatibelt med multisites. XML-webbplatskartorna fungerar fint i alla installationer och du har även valet att i nätverksinställningar kopiera inställningarna från en blogg till en annan, eller göra att bloggar hämtar inställningarna från en specifik blogg.

Import & Export functionality

Om du har flera bloggar kan det kännas övermäktigt att installera ett sådant här tillägg överallt. Men det är det inte, det du behöver göra är enkelt: Du behöver bara installera tillägget en gång. Efter det så¨kan du exportera dina inställningar och sedan importera dem till alla dina webbplatser. Så enkelt är det!

Import functionality for other WordPress SEO plugins

Om du har använt All In One SEO Pack eller HeadSpace2 innan du använder detta tillägg, vill du kanske importera alla dina gamla rubriker och beskrivningar. Det kan du enkelt göra genom den inbyggda importfunktionen. Det finns också importfunktionalitet för vissa av de äldre Yoast-tilläggen, som Robots Meta och RSS footer.

Om du behöver göra en import från något annat SEO-tillägg eller från ett tema som exempelvis Genesis eller Thesis så kan du använda tillägget SEO Data Transporter vilket underlättar konverteringen av din SEO-data till och från en hel uppsättning av tillägg som Platinum SEO, SEO Ultimate, Greg’s High Performance SEO och teman som Headway, Hybrid, WooFramework, Catalyst m.m.

Läs denna migrationsguide om du fortfarande har frågor om hur du migrerar från ett annat SEO-tillägg till Yoast SEO.

Yoast SEO på ditt språk!

Just nu pågår ett stort översättningsprojekt för Yoast SEO där mer än 24 språk ingår. Hittills är översättningar för franska och holländska klara men vi behöver fortfarande hjälp med flera språk. Om du är bra på att översätta språk, hjälp oss gärna här translate.yoast.com.

News SEO

Var noga med att också kolla in premium-modulen News SEO om du behöver Google News Sitemaps. Den integrerar tätt med Yoast SEO för att ge dig den kombinerade kraften av webbplatskartor och full sökmotoroptimering.

Mer läsning

För mer info, kolla in följande artiklar:

Inifrån WordPress

  1. Visit ‘Plugins > Add New’
  2. Sök efter ‘Yoast SEO’
  3. Aktivera Yoast SEO från din tilläggsida.
  4. Go to ”after activation” below.

Manuellt

  1. Ladda upp mappen wordpress-seo till katalogen /wp-content/plugins/
  2. Aktivera Yoast SEO-tillägget genom tilläggsmenyn i WordPress.
  3. Go to ”after activation” below.

Efter aktivering

  1. You should see (a notice to start) the Yoast SEO configuration wizard.
  2. Go through the configuration wizard and set up the plugin for your site.
  3. Du är klar!

Skärmdumpar

  • The Yoast SEO plugin general meta box. You'll see this on edit post pages, for posts, pages and custom post types.
  • The fully configurable XML sitemap for Yoast SEO.
  • Importera enkelt SEO-data från andra SEO-tillägg som All In One SEO Pack, HeadSpace2 SEO och wpSEO.de.
  • Example of the SEO analysis functionality.
  • Exempel på funktionaliteten läsbarhetsanalys.
  • The advanced section of the Yoast SEO meta box.

Vanliga frågor

Du hittar svar på många av dina frågor på kb.yoast.com.

Recensioner

Very Satisfied

I’m very happy with this plugin. It combines all the functionality of SEO that I need and is easy to use.

Helpful and easy

I appreciate how easy it is to use. I learn something on every page how to improve. I’m not sure how much it helps overall but at least I know all web pages are optimized as much as possible.

Läs alla 16 247 betyg

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Ändringslogg

5.6.1

Release Date: October 13th, 2017

Bugfixes
* Fixes a bug where the SEO Manager role was not being able to save SEO settings.

5.6.0

Release Date: October 10th, 2017

Enhancements
* Removes legacy license page and shows the new license page by default.
* Changes references from licenses to subscriptions and sites on the premium submenu page.
* Changes the appearance of the Help Center in line with our design approach.
* Introduces an explanation bar when the Cornerstone content filter is active.

Bugfixes
* Fixes a bug where Hebrew slugs aren’t decoded on display in the bulk editor.
* Fixes a bug where the internal link count is not updated when there are no links to that page or post anymore.
* Fixes the Cornerstone content filter to behave consistently with existing WordPress filters.

5.5.1

Release Date: September 28th, 2017

  • Bugfixes

    • Fixes Snippet preview error when Yoast metabox has been removed.
  • Ändringar

    • Change Yoast Blog feed to new endpoint.

5.5.0

Release Date: September 26th, 2017

  • Enhancements

    • Updated the Dashboard Widget with a new design.
    • Added additional explanations to the Configuration wizard.
    • Added contentinfo landmark for assistive technologies to the Configuration wizard page.
    • Introduces wpseo_manager and wpseo_editor roles.
    • Introduces wpseo_manage_options capability to control which users have access to all SEO settings.
    • Introduces wpseo_edit_advanced_metadata capability to control which users have access to the advanced SEO settings.
  • Bugfixes

    • Fixed a bug where certain options (site_type, environment_type and has_multiple_authors) would be reset to their default value whenever one of the feature toggles were changed.
    • Ensured that has_multiple_authors gets validated.

= 5.4.2

Release Date: September 21st, 2017

  • Bugfixes
    • Replace unsupported query prepare placeholder %1$d with %d to fix broken queries. Fixes compatibility issue with WordPress 4.8.2.

= 5.4.1

Release Date: September 20th, 2017

  • Bugfixes
    • Replace unsupported query prepare placeholder %1$s with %d to fix broken queries. Fixes compatibility issue with WordPress 4.8.2.

5.4.0

Release Date: September 6th, 2017

  • Enhancements

    • Added a hook to disabled the twitter card. (Props: @petenelson)
  • Prestanda

    • Replaced the use of get_posts and get_children by WP_Query.
  • Bugfixes

    • Arkiverade sidor är exkluderade från webbplatskartan baserat på att ingen indexering är inställd. (Props: @stodorovic)
    • Prevent the throwing of an error when wpseoPostScraperL10n is not defined.
    • Escapes all input when generating links for the RSS feed.
    • Apply the wp_get_attachment_url filter to Sitemap images.

5.3.3

Release Date: August 28th, 2017

  • Bugfixes
    • Fixes a bug where table listings were not giving expected content, props Kyle B. Johnson.

5.3.2

Release Date: August 23rd, 2017

  • Bugfixes
    • Fixes a bug where an invalid license notification could be shown in certain situations.

5.3.1

Release Date: August 22nd, 2017

  • Bugfixes
    • Fixes a bug where ”mark as fixed” on the search console page didn’t work.
    • Fixes a bug where the configuration wizard JavaScript file was too large.

5.3.0

Release Date: August 22nd, 2017

  • Enhancements

    • Adds missing I18n function call to make a string translatable
    • Adds XML schema for image sitemap, props: stodorovic
    • Adds schema.org meta-data on every page, instead of only on the homepage
    • Adds the possibility to filter posts by readability score.
    • Exposes tinyMCEHelper as window.YoastSEO.wp._tinyMCEHelper in JavaScript
    • Exposes the ReplaceVar class in YoastReplaceVarPlugin as window.YoastReplaceVarPlugin.ReplaceVar in JavaScript
  • Bugfixes

    • Adds sanitization for the Twitter Image meta field
    • Fixes use of register_meta for usage in WordPress 4.6 and higher
    • Initialize the providers on hook after_theme_setup to make sure custom providers are added properly, props: stodorovic
    • Changes the label of the ”Bad” score to ”Needs improvement” while filtering on SEO or readability scores.

5.2.0

Release Date: August 8th, 2017

  • Enhancements

    • Added wpseo_pre_adjacent_rel_links filter to bypass built-in rel prev/next functionality.
    • Introduces classes to allow collecting data in the Premium plugin.
    • Renamed OnPage.org to Ryte.
    • Allow WordPress WHIP messages to be dismissed for a period of 4 weeks.
    • Adds a filter for word combinations that consist of a single one-character word.
    • Adds aria-current to the onboarding wizard active step.
  • Bugfixes

    • Removes JQMIGRATE JavaScript warnings.

Earlier versions

For the changelog of earlier versions, please refer to the separate changelog.txt file.